Objectives

The objectives for Phase III (2011-2013) of the Act-Belong-Commit campaign include: 

1. To increase and maintain individuals’ awareness and understanding of the things they can and should do to keep mentally healthy in sites with a designated Act-Belong-Commit project officer and the general Western Australian community. The aim is to obtain 85% awareness of the campaign message by 2013 in the general population.
2. To increase and reinforce participation in individual and community activities that strengthen mental health and reduce vulnerability to mental health disorders in sites with a designated Act-Belong-Commit project officer and the general Western Australian community.
3. To extend the reach of the Act-Belong-Commit positive mental health promotion message to Indigenous and culturally and linguistically diverse populations through the development of  culturally specific and appropriate versions of the mentally healthy message.
4. To increase the understanding of the value and importance of offering the wider community more opportunities to ‘Act-Belong-Commit’ in everyday life through educating health-related agencies, community organisations, and sporting and recreation clubs.
5. To help build new and strengthen existing connections between those in the community dealing with mental health problems and those in the community (organisations and individuals) with the capacity to strengthen positive mental health.
6. To build cohesion in Act-Belong-Commit communities and the wider Western Australian community, by fostering partnerships between organisations around a unifying theme of positive mental health.
7. To build capacity in participating communities to plan, implement, evaluate and fund activities that promote positive mental health for individuals and organisations.
8. To extend the reach of the campaign by developing and distributing Act-Belong-Commit resources in school, worksite and primary care settings

References

^1. Department of Health and Ageing (2010) National Mental Health Report 2010: Summary of 15 Years of reform in Australia’s Mental Health Services under the National Mental Health Strategy 1993-2008. Commonwealth ofAustralia, Canberra.