Act-Belong-Commit is a community-based health promotion campaign that encourages people to take action to improve their mental health and wellbeing. This evidence-based campaign was developed primarily from research undertaken by Curtin University into people's perceptions of mental health and the behaviours they believed protected and promoted good mental health. Following a successful pilot phase in six regional communities in Western Australian (2005–2007), the campaign was expanded state-wide.
Evaluation shows the campaign has the capacity to sensitise people to the belief that there are things we can and should do to look after our mental wellbeing, to change attitudes towards mental health and mental illness; reduce stigma associated with mental illness; and encourage people to engage in behaviours to boost their mental health.
The success of the campaign has been recognised nationally and internationally, with the spontaneous uptake of the campaign across Australia and overseas. In 2011, a team at Waseda University in Japan adapted the campaign to help children affected by the Tsunami, and more recently the Danish National Institute for Public Health announced that the campaign will be rolled out nationwide in Denmark in 2015.
In 2013, Act-Belong-Commit was announced the winner of the Australian Medical Association (WA) and Healthway, Healthier WA Award. The Award recognises exceptional achievement in primary prevention within the Western Australian community.
The Western Australian campaign is funded by Healthway and the Mental Health Commission and supported by Curtin University.