1. Maintain (and increase) the general Western Australian community’s awareness and understanding of the things they can and should do to keep mentally healthy. The aim is to maintain 75%+ awareness of the campaign message in the general population.
2. Increase and reinforce participation in individual and community activities that strengthen mental health and reduce vulnerability to mental health disorders in the general Western Australian community. Specifically, the objective is to increase from 10% to 15% the proportion of those aware of the campaign who deliberately do things for a mental wellbeing benefit in response to the campaign.
3. Continue to reduce stigma associated with mental illness and increase people’s openness to talking about mental health issues. Specifically, the objectives are to increase the percentage who perceive the campaign to reduce stigma to 70% (currently 65%) and the percentage who perceive the campaign to increase openness about mental health/illness to 75% (currently 68%).
4. Extend and expand the reach of the Act-Belong-Commit message to specific sub-populations, in particular youth, seniors, people with a disability, lower SES and disadvantaged groups, and the development of culturally specific and appropriate versions of the mentally healthy message for Aboriginal and culturally and linguistically diverse populations.
5. Increase the number of Act-Belong-Commit partners to around 300 (currently 165).
6. Continue to strengthen existing connections between those in the community dealing with mental health problems and those in the community (organisations and individuals) with the capacity to strengthen positive mental health.
7. Continue to contribute to cohesion in Western Australian communities by fostering partnerships between organisations around a unifying theme of positive mental health.
8. Continue to build capacity in participating organisations to plan, implement, evaluate and fund activities that promote positive mental health.
9. Continue to extend the reach of the campaign to school, worksite and primary and/or clinical care settings. Specifically, the target is 60 schools, 10 worksites, and 30 primary and/or clinical care organisations as partners.
10. Expand the capacity to evaluate the campaign’s impact and effectiveness, and to conduct research projects to better inform the development of campaign strategies.