Strategic Plan
2016 - 2019
Our vision:
A society that values mental health and where everyone has the opportunity to be mentally healthy.
Our mission:
To enhance population mental health by creating supportive environments that strengthen individual and community resilience.
To extend the reach and strengthen the impact of the ABC Campaign
Enhanced Programs
Consolidated and refreshed programs, and the development of new initiatives that address the needs and aspirations of diverse and evolving communities
Expanded Reach
Increased engagement and connection with more jurisdictions, communities and sub-population groups, and increased participation in individual and community activities
Enhance capacity to deliver effective mental health promotion by fostering mutually beneficial relationships
Enriched Partnerships
Enhanced and additional working relationships with community partners
Investment in our Capacity
Renewed and additional relationships to secure investment for future growth and to ensure sustainability
To provide leadership in evidence-based mental health promotion
Research and Evaluation
Research that informs and evaluates the effectiveness of the A-B-C campaign in achieving its individual, community, advocacy and societal objectives
Contemporary Promotions and Communications
An evidence-based framework for mental health promotion via community based social marketing
To consolidate and build organisational capability
Strengthened Governance and Leadership
Enhanced direction setting and decision making
Empowered and Capable People
A diverse team who are passionate about mental health and have the capacity to fulfill our vision and mission
Efficient Operations
Quality systems, processes, and infrastructure are implemented that enable the provision of consistent and reliable services to decrease administrative burden and foster sustainable practices