Strategic Plan Overview

Our Vision:
A society that values mental health and where everyone has the opportunity to be mentally healthy.
Our Mission:
To enhance population mental health by creating supportive environments that strengthen individual and community resilience.
To extend the reach and strengthen the impact of the ABC Campaign
Enhance capacity to deliver effective mental health promotion by fostering mutually beneficial relationships
Enhanced Programs
Consolidated and refreshed programs, and the development of new initiatives that address the needs and aspirations of diverse and evolving communities
Expanded Reach
Increased engagement and connection with more jurisdictions, communities and sub-population groups, and increased participation in individual and community activities
Enriched Partnerships
Enhanced and additional working relationships with community partners
Investment in our Capacity
Renewed and additional relationships to secure investment for future growth and to ensure sustainability
To provide leadership in evidence-based mental health promotion
To consolidate and build organisational capability
Research and Evaluation
Research that informs and evaluates the effectiveness of the A-B-C campaign in achieving its individual, community, advocacy and societal objectives
Contemporary Promotions and Communications
An evidence-based framework for mental health promotion via community based social marketing
Strengthened Governance and Leadership
Enhanced direction setting and decision making
Empowered and Capable People
A diverse team who are passionate about mental health and have the capacity to fulfill our vision and mission
Efficient Operations
Quality systems, processes, and infrastructure are implemented that enable the provision of consistent and reliable services to decrease administrative burden and foster sustainable practices
ABC Pledges

Latest News & Updates

Fremantle Dockers #PressForProgress towards better mental health on IWD2018

Fremantle Dockers #PressForProgress towards better mental health on IWD2018

This International Women’s Day, (8 March 2018) the AFL Women’s Fremantle Docker’s team is promoting the importance of staying mentally healthy as a priority to women all over Australia.

Neighbour Day – time to start planning your event!

Neighbour Day – time to start planning your event!

Planning a street party, a park cricket game or a neighbourhood Easter egg hunt to celebrate this year’s Neighbour Day on Sunday 25 March? If so, now is a good time to start talking to your local council or shire to plan the event.

Meaning and purpose in life reduces problem drinking in older age

Meaning and purpose in life reduces problem drinking in older age

Recent research suggests that the sorts of lifestyle factors promoted in Western Australia’s Act-Belong-Commit mental health promotion campaign could contribute to reductions in problem drinking in older adults. While most Australians enjoy the occasional beer or glass of wine, with no risk to their health, some Australians’ drinking habits are harmful.

What is Act-Belong-Commit?

What is Act-Belong-Commit?

Act-Belong-Commit is a mental health promotion campaign that encourages individuals to take action to protect and promote their own mental wellbeing.