Pilbara Capacity Building
From 2014 until 2018, Mentally Healthy WA, in partnership with Chevron Australia, developed the Pilbara Capacity Building Program, a program designed to build social and emotional wellbeing in select regional communities in Western Australia - focusing on the towns of Karratha and Onslow.
The program aimed to:
- Build the capacity of communities in regional and remotes area of WA by supporting and strengthening individual resilience,
- Reduce stigma surrounding mental illness,
- Support people to take part in activities that are good for their mental health by supporting free community events or providing free activities, and
- Encourage local
organisationsto work together.
“Mentally Healthy WA provide an opportunity for mums, dads
- Rebecca Dawes, Onslow Play Group
Following extensive community consultation, action plans for each town were developed to:
- Improve communication and collaboration between local service providers,
- Improve the promotion of existing events and activities,
- Identify barriers to participation, and
- Develop solutions to increase participation.
The Pilbara Capacity Building Program created integral programs, invaluable community linkages and delivered improvements on the coordination of local events and agencies, and was
Some of the highlights from the program included:
Feel Good Feb
The annual Feel Good Feb initiative encouraged and inspired people living in the Pilbara to initiate random acts of kindness for their fellow community members throughout the month of February.
The popular PhotoVoice Project challenged people to capture photos in line with the Act-Belong-Commit mentally healthy message, as well as what it meant to live in the Pilbara.
Previous Winner of PhotoVoice Competition
“The PhotoVoice competition provided me with an opportunity to further develop my own photography skills whilst meeting likeminded people; however, I found that by introducing my son to the PhotoVoice competition and workshops, I was able to watch his confidence and interest in photography grow. The only problem I have now is that I think he is taking better photos than me!”
- Anthony Veder, 2017
Social ImpactOverall feedback from stakeholders involved in the Pilbara Capacity Building Program was positive, with integral partnerships formed with local organisations, community groups and health services throughout Karratha and Onslow, leading to the creation of integral programs and community linkages. Throughout the four-year period, there were on average 5355 direct project beneficiaries per year, with an 8% increase in awareness of the Act-Belong-Commit brand name from 61% to 69%.
Among those reached by the campaign, changed behaviour outcomes included:
- 33% reported they had tried to do something for their mental health as a result of the campaign vs 16% in 2014
- 22% reported they had discussed the campaign and mental health with members of their family or friends vs 8% in 2014
- 26% indicated they had participated in events or activities sponsored by the campaign vs 7% in 2014.